The Marketing Share
Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.
Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.
The Marketing Share
Latest Episodes
How Great CMOs Lead Through Change with Lauren Esposito (Ep 65)
Sooner or later, every marketing leader will have to guide their organization through a major change.Whether it's repositioning a brand, launching a new product, or helping a company navigate growth, those moments require much more than ...
How to Stand Out in the Sea of AI Content with David J Ebner (Ep 64)
The million-dollar question right now is this: what separates memorable content from the growing flood of AI-generated marketing? That's exactly what this episode explores.In this episode of The Marketing Share, Alec Cheung and Barb Van...
This is What Sales Teams Actually Need From Marketing (Ep 63)
What does it actually take for marketing to earn influence inside a business?In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren talk with Saurabh Kothari about one of the biggest challenges modern marketing leaders ...
AI, Outsourcing, and Modern Marketing Leadership with CMO Lisa Cole (Ep 62)
What happens when marketing becomes responsible for everything, but doesn’t have the systems, workflows, or structure to keep up?In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren talk with Lisa Cole, CMO of 2X, abou...
How Great CMOs Lead Marketing Today with Karl Van den Bergh (Ep. 61)
What does it actually take to succeed as a CMO today?In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren continue with the Marketing Leader Series, and this time they are joined by Karl Van Den Bergh, CMO at Illumio,...