
The Marketing Share
Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.
Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.
Podcasting since 2023 • 37 episodes
The Marketing Share
Latest Episodes
CRM Mastery: Aligning Marketing & Sales, Lead Nurturing, and Data Hygiene Secrets with Jason Kramer (Ep 37)
Is your CRM actually helping you close more deals—or just creating more headaches?In this episode of The Marketing Share, we sit down with Jason Kramer, CEO of Cultivize, to uncover the biggest mistakes businesses make with CRM ...
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Episode 37
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54:10

SEO vs. AI: Future-Proofing Digital Marketing Strategies with Corey Morris (Ep. 36)
What does it take to future-proof your marketing strategy as Google evolves, AI reshapes search, and zero-click searches rise?In this episode of The Marketing Share, hosts Alec Cheung and Barb VanSomeren chat with Corey Morris—C...
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Episode 36
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50:28

What CEOs Need from CMOs: How to Define Marketing Success for Your CEO (Ep. 35)
Ready to decode the CEO-CMO relationship and ramp up your company’s growth? In this episode of The Marketing Share, hosts Barb Van Someren and Alec Cheung sit down with John Short—founder of Compound Growth Marketing—to uncover how ali...
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Episode 35
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47:03

Retention Is the New Growth Engine: How Loyalty Programs Drive Revenue with Rob Reid (Ep. 34)
How can loyalty programs become your most powerful tool for growth and retention?In this episode of The Marketing Share, hosts Barb Van Someren and Alec Cheung sit with Rob Reid, a leader in B2B retention and loyalty programs, managing ...
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Episode 34
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40:48

The Infamous First 90 Days: Key Strategies for New Marketing Leaders (Ep. 33)
What does it take for a new marketing leader to succeed in the first 90 days?In this episode of The Marketing Share, hosts Alec Cheung and Barb VanSomeren tackle the pivotal early weeks of a marketing leadership role—from setting a pre-s...
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43:41
