
The Marketing Share
Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.
Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.
Podcasting since 2023 • 44 episodes
The Marketing Share
Latest Episodes
From SEO to LLMs: How to get your brand in AI Search Results with David Kirkdorffer
Are LLMs your new buyers' first touchpoint? In this episode, B2B marketing strategist David Kirkdorffer joins Alec Cheung and Barb VanSomeren to unpack how AI is reshaping buyer enablement—and why your content might be invisible to ...
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Episode 44
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57:58

CMOs in the Huddle: Leading Through AI, PE Pressure & Chaos with Drew Neisser (Ep 43)
Is the CMO role the coldest seat in the C-suite?In this episode, Drew Neisser, founder of CMO Huddles and author of Renegade Marketing, joins Alec Cheung and Barb VanSomeren to unpack why today's marketing leaders are under more pressur...
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Episode 43
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53:28

Navigating the New SEO Landscape with AI and LLMs – with Noah Goldfarb (Ep 42)
Is SEO still SEO… in the age of AI?In this episode, SEO strategist Noah Goldfarb from Fire and Spark joins Alec Cheung and Barb VanSomeren to unpack how search is shifting under the weight of AI and large language models—and what ...
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Episode 42
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48:18

Team Building for CMOs: AI, Agencies & the ‘Jack of All Trades’ Dilemma (Ep 41)
In this episode of The Marketing Share, co-hosts Alec Cheung and Barb VanSomeren tackle one of marketing’s most persistent dilemmas: Should you hire hyper-focused specialists or versatile generalists? Spoiler: The answer isn’t blac...
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Episode 41
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17:20
