The Marketing Share
Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.
Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.
Podcasting since 2023 • 29 episodes
The Marketing Share
Latest Episodes
Marketing Goes Back to the Future: Jeff Greenfield’s Guide to Winning at Attribution in a Cookieless World (Ep. 29)
What does the future of marketing look like in a world with fewer cookies and heightened privacy concerns? In this episode of The Marketing Share, hosts Barb Van Someren and Alec Cheung interview
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Episode 29
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46:08
Mastering Demand Generation: Scaling Strategies with Carly Botelho (Ep. 28)
Are you struggling to scale your demand generation efforts? In this episode of The Marketing Share, our hosts Alec Cheung and Barb VanSomeren chat with Carly Botelho, Director of Demand Generation at Intellimize, about prac...
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Episode 28
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34:33
When Finance Meets Marketing: How New Marketing Leaders Can Build Strong Relationships With CFOs To Drive Company Success (Ep. 27)
As a new marketing leader, how do you ensure your creative vision aligns with the financial health of your company? In this episode, hosts Alec Cheung and Barb VanSomeren dive deep into the answer to this question with Darren Ferry,...
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Episode 27
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43:48
From Chaos to Clarity: Fractional CMO Andy Culligan on Strategic Execution, SDR Teams and Company Growth (Ep. 26)
In this episode of The Marketing Share, hosts Alec and Barb sit down with seasoned fractional CMO, Andy Culligan, to explore the complexities of modern marketing leadership. Andy breaks down why building an effective marketing team...
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Episode 26
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46:04
Marketing Attribution: Friend or Foe? with Tracy Sestili (Ep. 25)
Attribution in marketing refers to the process of assigning credit to various touchpoints along a consumer's journey that contribute to a desired outcome, such as a purchase or conversion.It's crucial for CMOs to grasp this concept beca...
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Episode 25
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33:21