The Marketing Share
Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.
Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.
The Marketing Share
How AI Is Changing the Way Marketers Think & Build with Liza Adams (Ep 45)
Is AI your teammate or just another tool?
In this episode, marketing leader and AI strategist Liza Adams joins Alec Cheung and Barb VanSomeren to reframe how marketing teams think about AI. With decades of experience in tech and SaaS, Liza brings a deeply strategic lens to AI’s evolving role—not just in campaigns, but in how teams collaborate, operate, and drive outcomes.
From rethinking workflows to reshaping messaging, Liza urges marketers to see AI not as a tool, but as a transformative teammate. She shares how lean teams can scale faster by working differently (not just harder), how content quality is more important than ever, and why strategy—not just speed—is what separates noise from impact.
Whether you’re leading a team, building one, or reimagining how to work smarter in the age of AI, this conversation will reshape your perspective.
🔑 You’ll walk away with:
- How to elevate your strategic voice as a marketer using AI
- Why AI should be integrated into your team—not just your tech stack
- The new playbook for lean teams: workflows, not just outputs
- Why rethinking processes must come before automation
- How AI exposes content weaknesses—and what to do about it
- The shift from silos to outcomes: a new model for the future of work
- Real talk on using AI to enhance creativity, not replace it
🔗 Connect with Liza Adams:
- 👉 LinkedIn: linkedin.com/in/lizaadams
- 🌐 Website: growthpath.net
🎧 Subscribe to The Marketing Share Podcast and be the first to get the unfiltered conversations marketing leaders are having about AI, growth, and what's next.
Connect with your hosts:
👉 Barb VanSomeren: linkedin.com/in/barbvansomeren
👉 Alec Cheung: linkedin.com/in/aleccheung
Explore the video content of each podcast episode on YouTube
Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our podcast manager will get back to you soon.
Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?
Connect with Alec here
Connect with Barb here
Cheers.