The Marketing Share: What leaders need to know to run marketing
Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.
Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.
The Marketing Share: What leaders need to know to run marketing
Latest Episodes
The Power of Compound Messaging: How Marketing Builds Lasting Impact
Marketing teams can spend their time and budget on campaigns, content, and channels without necessarily moving the business forward. So how do you know what deserves your attention, and what actually makes marketing work?In this episode ...
How to Build a B2B Social Media Strategy That Actually Drives Business Results
Picture this: your CEO says, “We need to do more on social media.” But what does “more” actually mean? More posts? More followers? More video? More engagement? And most importantly, what is any of it supposed to accomplish for the business?...
How to Make Your Brand Discoverable in ChatGPT, Claude, Gemini and other LLMs
When someone asks ChatGPT, Claude, Gemini, or another LLM for the best solution in your category, does your company show up in the answer?And if it doesn't, how do you figure out why?In this episode of The Marketing Share, Alec ...
How Sales and Marketing Can Actually Work Together and Avoid Friction with Chief Revenue Officer Paul Huffman
Sales and marketing alignment sounds like an intuitive thing to have in place in a business, but in practice, it can be one of the hardest things for a growing company to get right.In this episode of The Marketing Share, Alec Cheung and...
How CMOs Should Present Marketing Results to the Board
CMOs spend a lot of time talking about marketing performance, but what happens when it’s time to present those results to the board?In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren talk with Casey Carey about what...