The Marketing Share
Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.
Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.
The Marketing Share
Latest Episodes
How Great CMOs Lead Marketing Today with Karl Van den Bergh (Ep. 61)
What does it actually take to succeed as a CMO today?In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren continue with the Marketing Leader Series, and this time they are joined by Karl Van Den Bergh, CMO at Illumio,...
How to Turn Customer Reviews into Revenue with George Swetlitz (Ep. 60)
To all marketers leading GEO SEO:What if we told you that reviews are actually one of the most powerful marketing and conversion channels out there? In this episode of The Marketing Share Podcast, Alec Cheung and Barb VanSo...
How AI Is Reshaping the Role of the CMO with Kate Johnson (Ep 59)
AI is reshaping marketing as we know it, and its impact is reaching the CMO role.In this episode of The Marketing Share, our co-hosts Alec Cheung and Barb VanSomeren talk with Kate Johnson, CMO at Dscout, about her transition from VP of...
How Startup Founders Should Think About Marketing with Mark Donnigan (Ep 58)
What happens when a company has great technology but struggles to explain why it matters?In this episode of The Marketing Share, our co-hosts Alec Cheung and Barb VanSomeren explore, in a conversation with Virtual CMO Mark Donnigan, wha...
Becoming a CMO: What You Learn in Your First Year as a Marketing Leader (Ep 57)
Welcome back to The Marketing Share Podcast.In this kickoff interview episode of 2026, hosts Alec Cheung and Barb VanSomeren are joined by Michael Barber, CMO at StarTech, to talk about what it’s really like stepping into a CMO role for...