
The Marketing Share
Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.
Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.
Podcasting since 2023 • 43 episodes
The Marketing Share
Latest Episodes
CMOs in the Huddle: Leading Through AI, PE Pressure & Chaos with Drew Neisser (Ep 43)
Is the CMO role the coldest seat in the C-suite?In this episode, Drew Neisser, founder of CMO Huddles and author of Renegade Marketing, joins Alec Cheung and Barb VanSomeren to unpack why today's marketing leaders are under more pressur...
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Episode 43
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53:28

Navigating the New SEO Landscape with AI and LLMs – with Noah Goldfarb (Ep 42)
Is SEO still SEO… in the age of AI?In this episode, SEO strategist Noah Goldfarb from Fire and Spark joins Alec Cheung and Barb VanSomeren to unpack how search is shifting under the weight of AI and large language models—and what ...
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Episode 42
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48:18

Team Building for CMOs: AI, Agencies & the ‘Jack of All Trades’ Dilemma (Ep 41)
In this episode of The Marketing Share, co-hosts Alec Cheung and Barb VanSomeren tackle one of marketing’s most persistent dilemmas: Should you hire hyper-focused specialists or versatile generalists? Spoiler: The answer isn’t blac...
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Episode 41
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17:20

When Brands Go South with Todd Allard (Ep 40)
What separates a brand flop from a phoenix-worthy comeback? (Spoiler: It’s not just a logo swap.)Fractional CMO and brand reinvention expert Todd Allard joins Barb VanSomeren and Alec Chung to unpack how brands pivot from public...
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Episode 40
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50:25

Metrics that Matter with Fractional CMO Monique Olan ( Ep. 39)
Ever feel like your marketing metrics are just… noise?In this episode, fractional CMO and growth strategist Monique Olan joins co-hosts Alec Cheung and Barb VanSomeren to cut through the clutter. We’re talking about how to ditch vanity ...
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Episode 39
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39:19
