The Marketing Share

The Skinny on Paid Search

Alec Cheung & Barb VanSomeren

Paid Search is one of the most used digital ad strategies for driving traffic to a website. In this episode, we talk with Rob Bunting, a paid search specialist who has run these programs for hundreds of clients. We cover key aspects marketing leaders need to know such as when it makes sense to use PPC; how to estimate what kind of spending is needed; results you can expect; and how to use in conjunction with organic search. 

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