The Marketing Share
Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.
Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.
The Marketing Share
Building an Authentic Community w/ Matt Heinz of Heinz Marketing
Communities can be such a rich asset to companies and marketing teams. The challenge is how to build one that feels authentic and engaging to members while still being valuable to the community’s creators or sponsors. In this episode, we hear from Matt Heinz from Heinz Marketing about how he started and manages CMO Coffee Talk, a community for Chief Marketing Officers that began in 2020 and now has 2,400 members.
About Matt Heinz / Heinz Marketing:
- Website: https://www.heinzmarketing.com/
- LinkedIn Company Page: https://www.linkedin.com/company/heinz-marketing-inc/
- LinkedIn Profile: https://www.linkedin.com/in/mattheinz/
Explore the video content of each podcast episode on YouTube
Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our podcast manager will get back to you soon.
Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?
Connect with Alec here
Connect with Barb here
Cheers.