The Marketing Share

How Marketers Gain "Unfair Mindshare" w/ Derek Weeks

Alec Cheung & Barb VanSomeren

Derek Weeks, CMO and community-led marketing expert, joins us to share a sneak preview of his new book, Unfair Mindshare. The book is a comprehensive guide to integrating three essential marketing orbits (product, brand, and community) to build engaging communities and generate exponential business growth. In the book, Derek recounts how he led a movement that created a thriving community of over 100,000 software development professionals that continues today.

Derek also talks about some real-world community-led marketing examples and sample playbooks that he details in his book. He provides practical advice for fellow CMOs and marketing leaders on organizing, investing, staffing, measuring, and assessing the health of community-led marketing efforts.

Whether you're a CMO looking to transform your marketing strategy or build a loyal customer base, you’ll want to check out our latest episode with Derek Weeks.

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Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our podcast manager will get back to you soon.

Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?

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Cheers.