The Marketing Share
Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.
Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.
The Marketing Share
Messaging for Complex Products with Marcy Freeman
One of the toughest tasks in marketing is crafting compelling messaging for complex products or services. Message too high and your audience will get mired in technical speak. Message too low and your audience will miss what's special and differentiated about your solution. Either way, the result is the same - low engagement and an under appreciation of product value.
While messaging complexity is a characteristic of many industry segments, it's especially prevalent in healthcare. Our guest, Marcy Freeman, is an expert in healthcare product management and marketing. She helps her clients with messaging for all role types, from advanced audiences like providers, key opinion leaders (KOLs) and technicians to lay audiences like patients and end users.
An expert communicator - and now also a burgeoning comedian on the side! - Marcy explains her approach to connecting with R&D and technical teams to glean the right talk tracks for both doctors and patients so everyone understands at the level that is right for them.
Explore the video content of each podcast episode on YouTube
Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our podcast manager will get back to you soon.
Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?
Connect with Alec here
Connect with Barb here
Cheers.