The Marketing Share
Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.
Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.
The Marketing Share
10 Ways to Risk-Free Innovation with Tom Kuczmarski and Jake Sherman
Innovation is essential for successful companies. Yet, most struggle to prioritize innovation because of risk aversion and the fear of failure.
As a leader, cultivating a culture of innovation requires that you develop resilience and a tolerance for risk. In marketing, this could look like entering a new segment where you have no brand recognition; recommending a new campaign approach or undergoing a strategic re-brand even though current market awareness is strong. In all these examples, the fear of failure - of making the wrong call - is a real hurdle.
So how do leaders push through this hurdle? In this episode, our guests Tom Kuczmarski and Jake Sherman of Chicago Innovation, provide a proven blueprint to help. Tom and Jake are also authors of a new book titled “Risk-Free Innovation: 10 Ways to Manage Uncertainty” in which they provide a framework to help leaders confidently manage uncertainty in innovation.
Explore the video content of each podcast episode on YouTube
Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our podcast manager will get back to you soon.
Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?
Connect with Alec here
Connect with Barb here
Cheers.