The Marketing Share

How Google's February 2024 Email Changes Affect Outbound Campaigns with Brandon Turnbull

Alec Cheung & Barb VanSomeren

This February 2024, Google (and Yahoo) will be implementing changes that affect email deliverability, especially to personal accounts. While B2B users won't be quite as impacted, these changes are good indicators of how large email providers continue to work to reduce spam. To help marketing leaders understand the impact of these changes on outbound marketing and how best practices should be updated, we bring back to The Marketing Share our previous emai marketing expert, Brandon Turnbull of Outbound Scale.

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Cheers.