The Marketing Share

Marketing Leader Series: Getting a Startup from Zero to One with Mike Harmon

Alec Cheung & Barb VanSomeren

One of the big draws to working at an early stage startup is getting to build the marketing function from ground zero. However, the challenges are also significant. Competition is high, awareness is low, and winning often depends on a few good moves and the right focus. In this installment of our Marketing Leader Series, we speak with Mike Harmon, a 4X founding-level marketer at venture-backed companies. MIke shares his perspective on how best to generate marketing traction early on. Mike talks about the two different kinds of startups and how they differ, the role of brand and messaging at this stage, his views on PR and why it's often overplayed, what to focus on for martech, and more!

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Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our podcast manager will get back to you soon.

Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?

Connect with Alec here
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Cheers.