The Marketing Share
Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.
Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.
The Marketing Share
Building Better B2B Marketing: Chris Peer on ROI, Value Propositions, and KPIs that Drive Success (Ep. 30)
What does it take to craft marketing strategies that truly resonate in the B2B manufacturing space?
In this episode of The Marketing Share, we sit down with Chris Peer, founder of SyncShow, to explore the power of ROI-driven marketing and how a well-defined value proposition can set your business apart.
Chris shares his insights from his years of experience working with manufacturing clients, highlighting the shift from relationship-based to transactional marketing and why this evolution demands a robust infrastructure.
With engaging case studies, Chris reveals the transformative impact of customer-focused strategies and shows how setting clear KPIs can help gauge success and steer strategic decision-making.
From managing client expectations to cultivating customer relationships that last, this episode is filled with actionable advice to strengthen your B2B marketing efforts.
If you’re aiming to boost ROI, build a reliable marketing foundation, and gain deeper insights into B2B marketing for manufacturing, tune in for expert guidance from one of the industry's most respected voices!
Want to connect with Chris?
Check Chris's website and LinkedIn profile
Explore the video content of each podcast episode on YouTube
Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our podcast manager will get back to you soon.
Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?
Connect with Alec here
Connect with Barb here
Cheers.