The Marketing Share
Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.
Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.
The Marketing Share
B2B Marketing Strategies Reimagined: Mike Maynard on Storytelling, PR, and ABM Mastery (Ep. 30)
What does it take to thrive in today’s fast-changing B2B marketing landscape?
In this episode of The Marketing Share, hosts Barb VanSomeren and Alec Cheung sit down with Mike Maynard, CEO of Napier Group, to explore the evolving intersection of PR, storytelling, and Account-Based Marketing (ABM).
Mike draws on decades of experience in the B2B sector to share actionable strategies for navigating challenges like measuring PR effectiveness, building brand credibility, and connecting with customers on a deeper level. He highlights how ABM levels the playing field for smaller companies, why diversity in marketing teams drives innovation, and how storytelling transforms customer engagement.
Mike also discusses the growing overlap between marketing and sales in shaping the customer journey and shares insights into crafting targeted marketing approaches that deliver measurable results.
If you're looking to understand how PR complements ABM, sharpen your storytelling skills, and rethink your marketing strategy for sustainable growth, this episode is packed with ideas and examples you can put into practice today.
Connect with Mike: https://www.linkedin.com/in/mikemaynard/
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Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our podcast manager will get back to you soon.
Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?
Connect with Alec here
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Cheers.