The Marketing Share
Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.
Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.
The Marketing Share
Sales Enablement Unpacked: Haley Exum on Training, Tools, and Team Collaboration (Ep. 32)
In this episode of The Marketing Share Podcast, co-hosts, Alec Cheung and Barb VanSomeren, chat with Haley Exum about the importance of sales enablement.
Haley shares her unique career journey and explains why sales and marketing need to work together more than ever.
Together they dive into the essential role of sales training and why small businesses should be focusing on the right tools to level up their sales game.
They also talk about how creating real, authentic connections within teams can drive success, and why leadership plays a huge part in making sales enablement work.
Whether you're in a small business or a growing company, this episode is packed with tips and strategies that will help you build a stronger, more effective sales team and improve your overall business growth.
Tune in for practical advice on everything from team collaboration to customer engagement and marketing automation.
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Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our podcast manager will get back to you soon.
Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?
Connect with Alec here
Connect with Barb here
Cheers.