The Marketing Share
Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.
Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.
The Marketing Share
The Infamous First 90 Days: Key Strategies for New Marketing Leaders (Ep. 33)
What does it take for a new marketing leader to succeed in the first 90 days?
In this episode of The Marketing Share, hosts Alec Cheung and Barb VanSomeren tackle the pivotal early weeks of a marketing leadership role—from setting a pre-start game plan and conducting thorough “forensics,” to managing leadership expectations and quickly identifying performance gaps.
They draw on personal experiences to share actionable strategies for building trust with stakeholders, understanding the customer journey, and avoiding costly “random acts of marketing.”
Barb and Alec also discuss the importance of cross-functional collaboration—whether it’s ensuring visibility into current processes, linking marketing efforts to revenue goals, or defining what success truly looks like for the team.
Along the way, they highlight how small changes can have a big impact, from refining messaging for a more cohesive brand to establishing a strong relationship with sales.
If you’re looking for a roadmap to guide your first three months on the job and set yourself up for ongoing success, this episode is packed with insights you can put into practice right away.
Explore the video content of each podcast episode on YouTube
Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our podcast manager will get back to you soon.
Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?
Connect with Alec here
Connect with Barb here
Cheers.