The Marketing Share
Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.
Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.
The Marketing Share
SEO vs. AI: Future-Proofing Digital Marketing Strategies with Corey Morris (Ep. 36)
What does it take to future-proof your marketing strategy as Google evolves, AI reshapes search, and zero-click searches rise?
In this episode of The Marketing Share, hosts Alec Cheung and Barb VanSomeren chat with Corey Morris—CEO of Voltage Agency and **author of The Digital Marketing Success Plan—to unpack SEO’s evolution, zero-click searches, and Google’s volatile AI updates.
The pivotal challenges facing marketing leaders today? Adapting to AI-driven search, avoiding outdated “checklist SEO,” and aligning tactics with ROI-driven goals. Corey reveals his 5-step START Framework to future-proof your strategy.
Highlights:
- Why Google’s AI Overviews demand a new playbook (plus Barb’s Copilot vs. Chrome debate).
- How small shifts—like repurposing content across platforms—drive outsized results.
Key moments:
- 3:18 - Corey’s journey: Why Voltage ditched “full-service” to dominate SEO/paid search.
- 12:34 - The START Framework: Strategy → Transformation.
- 24:00 - Diversify traffic sources now—or wait?
- 39:53 - Hiring SEO talent: Spot adaptability vs. outdated thinking.
If you’re looking for actionable steps to navigate SEO’s evolution and avoid costly missteps, this episode is your roadmap.
Explore the video version of this episode on YouTube
Connect with Corey here.
Explore the video content of each podcast episode on YouTube
Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our podcast manager will get back to you soon.
Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?
Connect with Alec here
Connect with Barb here
Cheers.