The Marketing Share
Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.
Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.
The Marketing Share
CRM Mastery: Aligning Marketing & Sales, Lead Nurturing, and Data Hygiene Secrets with Jason Kramer (Ep 37)
Is your CRM actually helping you close more deals—or just creating more headaches?
In this episode of The Marketing Share, we sit down with Jason Kramer, CEO of Cultivize, to uncover the biggest mistakes businesses make with CRM systems—and how to fix them.
Jason, known as The Yoda of CRM, shares how businesses can bridge the gap between marketing and sales, clean up messy data, and turn “dead” leads into real revenue.
With a background in graphic design and marketing automation, Jason has helped companies unlock the full potential of their CRMs by focusing on processes over tools—because software alone won’t save you.
You’ll learn:
- Why CRM implementation often fails (and how to do it right)
- The key to aligning marketing and sales for higher conversion rates
- How data hygiene protects your email deliverability and domain reputation
- Affordable CRM solutions for startups and small businesses
- How podcasting can fuel lead generation and build trust with your audience
If your CRM feels more like a data graveyard than a sales engine, this episode is packed with actionable strategies to get it back on track.
Timestamps:
00:00 - Intro
00:46 - Welcome
03:18 - Meet Jason Kramer & the story behind Cultivize
06:45 - Why most CRMs fail (and how to make yours work)
12:10 - Case study: Closing $800K+ with CRM nurturing
18:40 - Marketing vs. sales alignment: Stop the blame game!
27:55 - Data hygiene: Clean your CRM or lose $$$
38:20 - Best free CRM tools for startups & small businesses
47:30 - How podcasting fuels lead generation
Explore the video content of each podcast episode on YouTube
Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our podcast manager will get back to you soon.
Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?
Connect with Alec here
Connect with Barb here
Cheers.