The Marketing Share
Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.
Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.
The Marketing Share
Game-Changing Tech for Real-Time Marketing (Ep. 38)
In this episode of The Marketing Share, our cohosts Alec Cheung and Barb VanSomeren sat down with Scott Cate—a tech veteran who’s been building software since the days of floppy disks—to chat about one of marketing’s most overlooked headaches: broken links.
Scott’s company, 301.Pro, helps marketers like you turn those frustrating “404 errors” into opportunities. Imagine QR codes that actually work, links that update themselves, and campaigns that adapt to weather, time, or even a user’s location—no coding required.
We geeked out about:
👉 Why Scott’s team built a tool to save marketers 5+ hours a week (and how a $250K postcard campaign proved its worth).
👉 Real-world stories: Restaurants switching menus at dinner time, car dealerships routing scans to local shops, and why Bitly can’t keep up.
👉 Simple fixes for outdated webinar links, billboard QR codes, and footer graveyards (we’ve all been there, right?).
Oh, and Scott’s a gem—he even shared a special discount for our listeners:
Use code TMS at 301.pro to try 301.Pro for 50% off your first 2 months.
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Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our podcast manager will get back to you soon.
Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?
Connect with Alec here
Connect with Barb here
Cheers.