The Marketing Share
Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.
Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.
The Marketing Share
Metrics that Matter with Fractional CMO Monique Olan
Ever feel like your marketing metrics are just… noise?
In this episode, fractional CMO and growth strategist Monique Olan joins co-hosts Alec Cheung and Barb VanSomeren to cut through the clutter. We’re talking about how to ditch vanity metrics, align KPIs with real business outcomes, and turn data into your team’s storytelling superpower.
Monique shares her battle-tested framework for diagnosing growth bottlenecks (hint: it starts with playing customer detective), why the first 30 days in any leadership role should feel more like a listening tour than a sprint, and how to fix the marketing-sales “blame game” once and for all.
Spoiler: it’s all about trust, shared goals, and metrics that make both teams look like heroes.
You’ll walk away with:
🔑 How fractional CMOs drive impact—without the full-time price tag
🔑 Why “middle funnel meltdowns” tank pipelines (and how to fix them)
🔑 The one question every marketer should ask their CEO before reporting metrics
🔑 Real talk on bridging the gap between “marketing activity” and boardroom priorities
Connect with Monique: Grab her free resources on metrics and team alignment at PivotalPitch.com or find her on LinkedIn.
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Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our podcast manager will get back to you soon.
Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?
Connect with Alec here
Connect with Barb here
Cheers.