The Marketing Share
Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.
Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.
The Marketing Share
When Brands Go South with Todd Allard (Ep 40)
What separates a brand flop from a phoenix-worthy comeback? (Spoiler: It’s not just a logo swap.)
Fractional CMO and brand reinvention expert Todd Allard joins Barb VanSomeren and Alec Chung to unpack how brands pivot from public missteps to powerhouse reputations. From rebooting Lumber Liquidators after a multi-million dollar scandal over tainted wood imports to renaming Everest University post-60 Minutes exposé, Todd reveals how to diagnose brand breakdowns and engineer trust-building comebacks.
Key Takeaways:
🔑 Why rebranding starts with pruning customers.
🔑 How Todd convinced the boards to kill legacy color schemes
Explore the video content of each podcast episode on YouTube
Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our podcast manager will get back to you soon.
Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?
Connect with Alec here
Connect with Barb here
Cheers.