The Marketing Share
Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.
Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.
The Marketing Share
Navigating the New SEO Landscape with AI and LLMs – with Noah Goldfarb
Is SEO still SEO… in the age of AI?
In this episode, SEO strategist Noah Goldfarb from Fire and Spark joins Alec Cheung and Barb VanSomeren to unpack how search is shifting under the weight of AI and large language models—and what marketing leaders should actually do about it.
From the early days of backlink chasing to today’s era of AI-powered overviews, Noah’s seen the evolution firsthand. He shares how authenticity, evidence-based content, and community engagement are becoming the new SEO power moves.
Whether you're building an SEO strategy from scratch or wondering how to adapt to Google's latest AI-driven SERP changes, this conversation offers a practical lens on what matters now—and what doesn’t.
You’ll walk away with:
🔑 Why SEO is still alive—but only if you redefine it
🔑 How AI overviews are changing the SEO game (and what to do about it)
🔑 Why backlinks matter… but not like they used to
🔑 How to build content that connects across the funnel
🔑 Real talk on measuring what actually drives growth—not just traffic
🔑 Why quality and transparency win trust (and conversions) in 2025
🔑 How to shift SEO budgets from link-building to strategic PR
Connect with Noah: Follow him on LinkedIn or explore more of his insights on LinkedIn
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Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our podcast manager will get back to you soon.
Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?
Connect with Alec here
Connect with Barb here
Cheers.