The Marketing Share
Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.
Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.
The Marketing Share
Mastering Website Development For Your Next Website Project with Stephanie Brooks (ep 47)
In this episode of The Marketing Share Podcast, marketing experts Alec Cheung and Barb VanSomeren are joined by Stephanie Brooks, a seasoned marketing leader with a wealth of experience in website development. Together, they dive into the work it takes to build and maintain effective websites.
Stephanie shares her journey from journalism to marketing, highlighting her expertise in website projects, including a notable 400-page site. The discussion covers topics such as stakeholder involvement, team assembly, and the importance of owning your website's code. She also explores the evolving landscape of content management systems, with a focus on WordPress and other popular platforms.
Whether you're a marketing leader or a newcomer to website projects, this episode provides practical guidance to help you succeed in the digital realm.
👉Connect with Stephanie Brooks: https://www.linkedin.com/in/sbrooksms/
Explore the video content of each podcast episode on YouTube
Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our podcast manager will get back to you soon.
Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?
Connect with Alec here
Connect with Barb here
Cheers.