The Marketing Share
Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.
Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.
The Marketing Share
Becoming an Indispensable CMO: Finance, Alignment & AI Advice with Alan Gonsenhauser (Ep 54)
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Welcome back to The Marketing Share Podcast.
This week, we're excited to present Part 2 of our conversation with Alan Gonsenhauser, where we dig into what it takes to move from VP of Marketing to an effective, indispensable CMO.
Alan lays out practical advice on speaking the language of business, aligning with the CFO, and leading cross-functional teams for measurable impact.
What you’ll learn in this episode:
- How to focus on the three priorities that actually move the needle, and why “less is more.”
- The difference between activity metrics and business outputs, and how to present marketing as a financial contributor.
- Tactical steps for assessing a new marketing organization: relationship-first audits, six-week assessments, and the infrastructure checklist.
🔗 Connect with Alan Gonsenhauser
Website: demandrevenue.com
LinkedIn: linkedin.com/in/alangonsenhauser
Email: ag@demandrevenue.com
🎧 Subscribe to The Marketing Share Podcast to get unfiltered conversations with marketing leaders about growth, strategy, and the future of digital.
Connect with the hosts:
👉 Barb VanSomeren: https://www.linkedin.com/in/barbvansomeren/
👉 Alec Cheung: https://www.linkedin.com/in/aleccheung/
Connect with the Podcast Manager
👉 Cinthya Zeledón: https://www.linkedin.com/in/cinthyazeledon/
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Want to be a guest on The Marketing Share Podcast? Send us your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our Podcast Manager will get back to you.